Chinese New Year – Year of the Ambercrombie


That stare off into the distance. This child is obviously not on board with the traditional garb of Chinese New Year. Mom on the other hand gets to wear her Ambercrombie hoodie. Chinese New Year in Alhambra, California feels like a commercial enterprise, a chance to sell merchandise while honoring tradition.

The embrace of American culture by ethnic Chinese has a tinge of this photo – honor and Ambercrombie. Or red envelopes with gift cards to Best Buy. Or kiosks selling bootleg Disney hats and other merchandise.

Originally these images appeared at The Alhambra Source in 2011